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October 17, 2018
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Brands for Less (BFL) Group is one of the leading off-price retailers of fashion and homeware in the Middle East. Based in the United Arab Emirates, it serves over seven markets across the Middle East. The BFL journey began with a unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in 2000, the Group established a new home in the UAE. With over 100 stores, BFL Group serves its customers by delivering exceptional items at up to 80% off the original retail price for designer brands. The Group continues to expand their product range in line with their customer-centric approach, ensuring store visitors enjoy a rich, all-in-one experience. BFL Group’s latest initiative has been to make Brands for Less more accessible to customers worldwide by expanding their e-commerce reach.

recent news

Brands For Less signs an agreement with The TJX Companies, Inc. for the sale of a 35% stake August 22, 2024
Brands for Less Store Now Open at the Mall of Qatar January 8, 2024
Brands For Less Group and Yasmin Yousri Unites to Champion Breast Cancer Awareness October 13, 2023