Company History
Our long history as innovators and pioneers in the off-retail industry has led to a long line of milestones that we are very proud of.
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1996
Brands For Less is introduced to the Lebanese Market
Our first store in Lebanon is introduced under the vision of our leaders, Mr Toufic Kreidieh and Mr Yasser Beydoun. Our aim is to revolutionise retail and inspire customers.
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2000
BFL Group opens first Brands For Less store in the UAE
Four years after our Lebanon debut, we open our doors in the UAE.
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2004
Tchibo's Launch in the UAE
Our Tchibo products rapidly become our fastest-moving products across all our retail presence.
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2013
First e-commerce company to launch in JAFZA
In 2013, BFL Group launches an e-commerce presence in JAFZA, and establishes another key milestone, this time in one of the world’s largest free zones.
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2014
Toys For Less begins delighting younger customers
Our story of innovation continues with Toys For Less – the first off-price toy store in the region that extends our business model to delight younger audiences.
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2018
Our first MUMUSO Stores launch in Lebanon
BFL Group launches MUMUSO in two of Lebanon’s high-traffic areas. The brand becomes an instant hit, with overwhelming response from almost half of all Lebanon’s population.
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2018
BFL Group Delights Malta With Tchibo’s First Store
Massive crowds excitedly welcome renowned German lifestyle brand Tchibo to Malta. Adults and children alike flock to the Sliema store as Tchibo opens its doors and welcomes the people of Malta to “a new world every week”.
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2019
MUMUSO Opens In Malta
We have successfully launched the MUMUSO concept in Malta on Friday the 22nd of March. This marks our first MUMUSO store launch in Europe which we plan to build on and expand to the European continent to delight more customers around the world.
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2019
MUMUSO Opens In Spain
We have successfully launched the MUMUSO concept in Spain on Tuesday the 17th of December, the first store in Barcelona. In addition, on the 17th of January we opened the second store in the city. These openings mark our MUMUSO store launches in Spain, which we plan to build on and expand in the country to delight more customers.
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2020
BFL Group expands and opens its first Brands for Less store in Oman
International retail group “BFL Group”, just opened its first flagship Brands For Less store at the Oman Avenues Mall, Level 1.
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2021
BFL Group opens its first Muy Mucho store in Dubai
BFL (Brands For Less) Group has launched its famous Spanish homeware brand Muy Mucho alongside the brand that offers a wide range of stylish and trending lifestyle products, Mumuso in Malta. The first Muy Mucho store in Malta is located near the country’s historical landmarks at the famous shopping lane, 28 Merchants Street in the capital city of Valletta.
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2021
BFL Group opens its new Fulfilment center in JAFZA
Brands for Less Group opens its new 27,056 sqm Fulfilment Centre Located in Jafza.
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2021
BFL Group opens its new luxury concept Luxury For Less
Brands for Less Group has unveiled its new concept store, Luxury For Less, with a wide range of authentic designers and high-end products offered at modest prices located at Dubai Festival City, First Floor.
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2021
BFL Group expands and opens its first Brands for Less store in Kuwait
BFL Group enters the Kuwait market with its first Brands For Less branch first branch at Terrace Mall, Salmiya.
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2022
BFL Group expands and opens its first Brands for Less store in the Kingdom of Saudi Arabia
Brands for Less Opens has expanded its presence in Saudi Arabia, the first flagship store is located at Exit 6 Road, followed by Khurais Street, and lastly Riyadh Gallery in Riyadh. Brands For Less, along with one of the group's flagship brands, Muy Mucho.
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2022
BFL Group expands and opens its first Brands for Less store in Qatar
Brands for Less Group announced the official opening of its first Brands For Less store in Al Sad Street, Qatar and followed by another store located at Doha City Center
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2022
BFL Group earns certification for GREAT PLACE TO WORK 2022-2023
BFL Group earns 2022 Great Place to Work Certification. Has been certified as one of the best places to work issued by the global authority on workplace culture "Great Place to Work".
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2022
BFL Group opens its first Shopping Center
BFL GROUP launched its first Shopping Centre at Motor City, which features the group’s first ‘Brands For Less’ flagship store. The flagship store also features the group’s renowned concepts such as Homes For Less, Toys For Less, and Muy Mucho.
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2023
BFL Group Opens A New Office in Jebel Ali Industrial Zone’s Technopark
BFL Group, creates a unique office space with an interior and an ambience that helps to improve employees’ health and well-being while also increasing productivity
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2023
BFL Group Launches its Operations in Saudi Arabia
With a strong expansion strategy in place, the BFL Group continues to establish several outlets across the Kingdom
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2023
New Store Openings in Kuwait
During the month of May, BFL Group celebrated the opening of Muy Mucho Al Khiran, Luxury For Less Al Khiran and Brands For less Al Rai
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2023
Toufic Kreidieh Recognised as one of The ‘Icons of Retail’ in the MENA Region by Images Retail ME
Kreidieh was recognized for his tremendous contributions to the industry at the annual RetailME Summit 2023