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Our Vision

To deliver the ultimate treasure hunt experience, offering customers an unbeatable selection of global brands at up to 80% off every day.

Our Mision

Spreading smiles around the world by making iconic brands accessible to everyone through amazing deals.

Who we are

We are the leading off-price retailers in the MENA region with brands chosen for excitement, appeal and the ability to inspire customer delight and satisfaction.

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What we do

We offer our customers a “treasure hunt” experience for branded men, women and children’s apparel along with branded footwear, home goods, toys, perfumes and accessories.

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Why Us

We offer leading brands with extraordinary affordable prices from around the world, with new ideas, innovations and products available on shelves every day.

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What sets us apart

Staying abreast of trends

We benefit from quick inventory turnover and are continuously purchasing. This enables us to beat the market to the newest trends and products while staying ahead of changing customer preferences.

“Treasure Hunt” Concept

Our inventory never goes stale and every visit is a new experience for customers. This rapid inventory turnaround means that customers always have fresh ideas to explore on our shelves and racks. This reinforces our “Treasure Hunt” concept for customers. If you explore our racks, you’ll always find a precious object to adore.

Instant Merchandising Decisions

We make instant decisions on product offerings. Our goal is to get merchandise onto shop floors as quick as possible. Not only does this fit with our model of customer delight and surprise but also satisfies our suppliers.

Understanding Our Customers

We understand what our customers want and how to engage them, which lets us create effective strategies to boost traffic across physical and online channels. Customers benefit from greater value and engagement while our suppliers see increased turnover.

Powerful Product Displays

We don’t just understand products but also know how to display them. Our powerful displays enhance the sense of wonderment, exploration and discovery that customers feel while browsing – resulting in repeat visits and higher customer loyalty.

Many Categories, Great Value

Our customers love the fact that they can always find exceptional value, great bargains and items to cherish within our large selection of categories.

Doing the right thing at the right time.

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Brands For Less Group is the undisputed off-price retail leader within its chosen distribution strategy, catering to a customer population of
over 50 million within its trading ambit.

News

United Arab Emirates Headquarters
  • BFL Group, Techno Park,
    Jebel Ali, Dubai, United Arab Emirates

  • +971 4 812 8333

KSA Headquarters
  • Al Thoumamah Rd, Qurtubah, Riyadh 13248, Saudi Arabia

  • +966112755506

Kuwait Headquarters
Oman Headquarters