Brands For Less sparks innovation in off-retail. Our goal is to put customer delight and dynamic ideas at the heart of what we do, and ensure our audiences benefit from items to covet, desire and cherish – all at up to 80% off recommended retail prices. Every store visit is an experience, with the latest innovative products, items and gadgets waiting to be discovered.

Toys For Less extends our off-retail model to engage younger audiences. We source from 500 plus brands to ensure that there is the perfect toy at the right price for every child out there.

Homes For Less brings off-price value and BFL’s ethos of customer satisfaction to the home. Our home accessories and furniture retail brand delivers the same value, innovation, exciting products and stylish designs that BFL customers know and love. With premium brands and home fashion available at up to 60% off recommended retail price, and a new selection of items to browse daily, Homes For Less has rapidly become the preferred brand for the thrifty house-proud.

Tchibo offers scintillating affordable variety along with the brilliant element of surprise. Our in-store collections change weekly and are available only in limited quantities – creating the desire to visit again and again to discover new desirables.

MUMUSO takes the Korean fashion ethos of combining tradition with modern cues. It’s where high quality products with avant-garde design and ever-changing influences are sold at affordable prices. The brand’s calling card is an entertaining shopping experience filled with discovery and delight.

What started as a family business, evolved into an international operation available in 9 countries with more than 100 stores. With a passion for decoration, muy mucho made home decoration fun and accessible in harmony with its design and quality vs price DNA. The brand focuses on triggering a cozy, warm and welcoming vibe through its products, inspired by the personnel’s travels around the world, creating an intimate, peaceful and friendly atmosphere with the predominance of wood, textiles, and soft colors to replicate balance.

Brings shoppers closer to indulgence with an impressive line-up of fashion items offered at incredible prices following the off-price retail model. The brand brings the Brands For Less Group proposition to the luxury world, keeping true to the Group’s core values of quality, variety and affordability. With Luxury For Less, customers can expect to shop high-end Brands from the biggest fashion houses in the world like Armani, Prada, Gucci, Valentino, Dolce & Gabbana and others, all made budget accessible.