Company History
Our long history as innovators and pioneers in the off-retail industry has led to a long line of milestones that we are very proud of.
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1996
Brands For Less is introduced to the Lebanese Market
Our first store in Lebanon is introduced under the vision of our leaders, Mr Toufic Kreidieh and Mr Yasser Beydoun. Our aim is to revolutionise retail and inspire customers.
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2000
BFL Group opens first Brands For Less store in the UAE
Four years after our Lebanon debut, we open our doors in the UAE.
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2013
First e-commerce company to launch in JAFZA
In 2013, BFL Group launches an e-commerce presence in JAFZA, and establishes another key milestone, this time in one of the world’s largest free zones.
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2014
Toys For Less begins delighting younger customers
Our story of innovation continues with Toys For Less – the first off-price toy store in the region that extends our business model to delight younger audiences.
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2020
BFL Group expands and opens its first Brands for Less store in Oman
International retail group “BFL Group”, just opened its first flagship Brands For Less store at the Oman Avenues Mall, Level 1.
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2021
BFL Group opens its new Fulfilment center in JAFZA
Brands for Less Group opens its new 27,056 sqm Fulfilment Centre Located in Jafza.
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2021
BFL Group opens its new luxury concept Luxury For Less
Brands for Less Group has unveiled its new concept store, Luxury For Less, with a wide range of authentic designers and high-end products offered at modest prices located at Dubai Festival City, First Floor.
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2021
BFL Group expands and opens its first Brands for Less store in Kuwait
BFL Group enters the Kuwait market with its first Brands For Less branch first branch at Terrace Mall, Salmiya.
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2022
BFL Group expands and opens its first Brands for Less store in the Kingdom of Saudi Arabia
Brands for Less Opens has expanded its presence in Saudi Arabia, the first flagship store is located at Exit 6 Road, followed by Khurais Street, and lastly Riyadh Gallery in Riyadh. Brands For Less, along with one of the group's flagship brands.
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2022
BFL Group expands and opens its first Brands for Less store in Qatar
Brands for Less Group announced the official opening of its first Brands For Less store in Al Sad Street, Qatar and followed by another store located at Doha City Center
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2022
BFL Group earns certification for GREAT PLACE TO WORK 2022-2023
BFL Group earns 2022 Great Place to Work Certification. Has been certified as one of the best places to work issued by the global authority on workplace culture "Great Place to Work".
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2022
BFL Group opens its first Shopping Center
BFL GROUP launched its first Shopping Centre at Motor City, which features the group’s first ‘Brands For Less’ flagship store. The flagship store also features the group’s renowned concepts such as Homes For Less, Toys For Less, and
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2023
BFL Group Opens A New Office in Jebel Ali Industrial Zone’s Technopark
BFL Group, creates a unique office space with an interior and an ambience that helps to improve employees’ health and well-being while also increasing productivity
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2023
BFL Group Launches its Operations in Saudi Arabia
With a strong expansion strategy in place, the BFL Group continues to establish several outlets across the Kingdom
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2023
New Store Openings in Kuwait
During the month of May, BFL Group celebrated the opening Luxury For Less Al Khiran and Brands For less Al Rai
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2023
Toufic Kreidieh Recognised as one of The ‘Icons of Retail’ in the MENA Region by Images Retail ME
Kreidieh was recognized for his tremendous contributions to the industry at the annual RetailME Summit 2023
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2024
Expansion to Southeast Asia:
Opening of first store in Singapore
BFL X JTX agreement
Strategic agreement with global off-price retailer of apparel and home fashions The TJX Companies, Inc. (“TJX”), to sell a 35% stake in the business. The landmark transaction values BFL Group at an enterprise value of USD 1.2 billion.