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HomenewsBusiness plans
  • Brands For Less Opens in Al Ghurair Mal

    • June 4, 2021
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    • Category: Business plans
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  • Brands For Less launches its biggest store in Abu Dhabi

    • May 6, 2021
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  • Brands For Less opens new store at City Walk

    • April 24, 2021
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  • Brands For Less opens new branch at Al Ain Mall

    • April 8, 2021
    • Posted by: admin
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  • The first Brands For Less at the newly-opened Circle Mall

    • March 4, 2021
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  • Giving the Community Renewable Reasons to Smile

    • February 15, 2021
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  • Brands For Less Opened a New Store at The Walk

    • November 26, 2020
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  • Brands For Less Reveals Exciting Extension in DFC Mall

    • September 4, 2020
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  • Brands For Less Lands in Motor City

    • August 21, 2020
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  • Iconic Toy Shop Opens a Retail Branch in Dubai Motor City

    • August 7, 2020
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Brands for Less (BFL) Group is one of the leading off-price retailers of fashion and homeware in the Middle East. Based in the United Arab Emirates, it serves over seven markets across the Middle East. The BFL journey began with a unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in 2000, the Group established a new home in the UAE. With over 100 stores, BFL Group serves its customers by delivering exceptional items at up to 80% off the original retail price for designer brands. The Group continues to expand their product range in line with their customer-centric approach, ensuring store visitors enjoy a rich, all-in-one experience. BFL Group’s latest initiative has been to make Brands for Less more accessible to customers worldwide by expanding their e-commerce reach.

recent news

  • Brands For Less Group (BFL) Partners with Resal to Expand Digital Gifting Options in Saudi Arabia November 28, 2024
  • BFL Group Partners with Tabby to Offer Flexible Payment Solutions Across its UAE Stores November 28, 2024
  • Brands For Less Completes Sale of 35% Stake to The TJX Companies, Inc. November 20, 2024
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