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June 2, 2021
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Brands for Less (BFL) Group is one of the leading off-price retailers of fashion and homeware in the Middle East. Based in the United Arab Emirates, it serves over seven markets across the Middle East. The BFL journey began with a unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in 2000, the Group established a new home in the UAE. With over 100 stores, BFL Group serves its customers by delivering exceptional items at up to 80% off the original retail price for designer brands. The Group continues to expand their product range in line with their customer-centric approach, ensuring store visitors enjoy a rich, all-in-one experience. BFL Group’s latest initiative has been to make Brands for Less more accessible to customers worldwide by expanding their e-commerce reach.

recent news

Brands For Less Completes Sale of 35% Stake to The TJX Companies, Inc. November 20, 2024
Brands For Less signs an agreement with The TJX Companies, Inc. for the sale of a 35% stake August 22, 2024
Brands for Less Store Now Open at the Mall of Qatar January 8, 2024