Triple power alliance: BFL Group, Yasmin Yousri and Pink Caravan join forces against cancer
Dubai, UAE, October 13, 2023 – Brands For Less Group, the leading off-price retailer is proud to announce its collaboration with Yasmin Yousri, for an inspiring Breast Cancer Awareness campaign. This initiative aims to offer insights into the significance of early detection in the battle against cancer.
Yasmin Yousri is a three-time cancer survivor and is a symbol of courage and resilience, making her the perfect ambassador for the campaign. The campaign features a video that offers a unique perspective, echoing the experiences of individuals, who have endured and emerged from hardship with newfound strength and confidence. Through Yasmin’s remarkable journey, the campaign underscores the significance of early detection using her story as an inspiring model for others.
“We are privileged to partner with Yasmin Yousri, a remarkable survivor who embodies the spirit of bravery and hope,” Toufic Kreidieh, Co-founder and CEO of BFL Group. “Through this campaign, we hope to inspire individuals to take charge of their health and to understand the importance of early detection. This initiative goes beyond the realm of shopping discounts; we want to also be a pillar of support within the community we serve.”
BFL Group recognizes the significance of health and well-being within its organisation. As a testament to its dedication to the cause of Breast Cancer Awareness, the group’s management has brought in complimentary mammogram check-ups to the office to extend support to both its female and male employees.
BFL Group invites everyone to visit the Pink Caravan parked at the Shopping Center in Motor City on October 15 from 10am until 4pm. The mobile clinic will be providing free mammogram breast cancer testing to the public.
For further information about Brands For Less Group, please visit their official website at www.brandsforless.com
