BFL Group has inaugurated a new, 652sqm Brands For Less store on the ground floor of Al Ain Mall near the main entrance.
The new shop features a wide selection of branded goods including clothing, homeware, sportswear and toys, among others, all at off-retail price. It also features a dedicated Tchibo section, where the German brand offers premium clothing, household items, electronics, and electrical appliances known for their durability, exceptional design, and competitive prices.
The launch of the store comes in line with the Group’s aggressive expansion strategy for 2021, which aims at increasing the reach and extending the customer base of its flagship concept “Brands For Less”, as well as other subsidiary brands.
