Dubai, UAE, 11 November: BFL Group, one of the leading off-price retailers in the Middle East is pleased to announce its new partnership with Tabby, the MENA’s leading shopping and financial services app. With this collaboration, customers can now enjoy Tabby’s flexible payment solutions across all Brands For Less stores in the UAE, offering greater convenience and flexibility to their shopping experience.
Through Tabby, shoppers at Brands For Less stores can now take advantage of interest-free payment plans, allowing them to split their purchases into four easy payments with no added interest or fees. While Tabby has already been available online, this marks the first time it is being introduced in stores. The new addition enhances the treasure hunt shopping experience, making it even more convenient and enjoyable for customers.
This partnership taps into the latest retail trends in the UAE, where consumers are increasingly seeking flexible payment solutions. The collaboration reflects BFL Group’s ongoing commitment to continuously enhancing customer satisfaction by offering services that align with their needs and meeting the evolving needs of today’s shoppers
Toufic Kreidieh, Executive Chairman of the Board, and Group CEO of BFL Group, commented on the partnership: “At BFL Group, we have always prioritised making shopping flexible for our customers. By partnering with Tabby, we’re taking this a step further by introducing the flexible payment option in our stores, giving customers the ability to buy what they need without worrying about paying everything upfront. We’re making in-store shopping more accessible and enjoyable for our consumers, and this is just one more way we’re making sure our customers have the best experience with us.”
Hosam Arab, CEO and Co-founder of Tabby added, “At Tabby, we are committed to empowering customers with flexible payments and more control over their spending – working alongside retail partners like Brands For Less makes us proud and enables us to bring this mission to life.”
Customers are encouraged to stop by any of the Brands For Less UAE stores to explore the newly introduced BNPL service powered by Tabby, and discover how it can enhance their shopping experience.
About Brands For Less:
The Brands for Less (BFL) Group is one of the world’s leading off-price retailers, offering the latest fashion trends and home products at competitive prices. Founded in Lebanon in 1996, the Group introduced an innovative business model that brings top global brands to customers at significant discounts. Expanding to the United Arab Emirates in 2000, Brands for Less quickly became a preferred destination for smart shoppers in the region. Today, the Group operates in over seven markets across the Middle East and Southeast Asia, providing a unique “Treasure Hunt” shopping experience, where customers can discover new products and surprises with every visit. Brands for Less is committed to delivering exceptional value by offering high-quality products with discounts of up to 80% off their original prices. The Group has also built a strong reputation for its forward-thinking approach and excellent customer service. As it continues to grow and expand, Brands for Less remains dedicated to meeting the evolving needs of its customers and expanding its reach into new markets worldwide. The Group’s latest push was towards making Brands for Less more inclusive for customers worldwide by taking their e-commerce experience to new audiences.
For more information about Brands For Less Group, please visit their official website at https://bflgroup.ae/
About Tabby:
Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 15 million users choose Tabby to stay in control of their spending and make the most out of their money. Over 40,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and noon use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE, Bahrain and Kuwait, and is valued at $1.5 billion in its last round of funding from Wellington Management, STV, Mubadala Investment Capital, PayPal Ventures, Arbor Ventures and Bluepool.
For more information about Tabby:
Tabby app (Apple Store & Google Play): https://tabby.ai/en-AE/get-app