Dubai, United Arab Emirates – BFL Group announces changes to its leadership team and the inauguration of a Board of Directors effective 20 February 2023. The new leadership will continue to build on the progress and momentum of the Group in the region.
-Mr. Toufic Kreidieh, Founding Partner and Group CEO, has been named Executive Chairman of the Board and Group CEO. In his new capacity, Kreidieh will be responsible for the Group’s strategic planning while maintaining his role as Group CEO. For over 26 years, Kreidieh has been at the helm of expanding the Group’s portfolio beyond the originalBrands For Less platform, through different concepts including Toys For Less, Homes For Less, Tchibo, MUMUSO, Muy Mucho, Luxury For Less and Beauty For Less.
-Mr. Yasser Beydoun, Managing Partner and Co-founder of BFL Group, has been named Executive Vice Chairman of the Board. In his new role, Beydoun will lead the sustainability department, while continuing to oversee the Group’s strategy. Beydoun has played a vital role in the scouting of new brands, the licensing cycle and the Group’s overall development strategies.
-Mr. Ayman Beydoun, Chief Operating Officer, has been named Deputy CEO & Group COO as well as Member of the Board. Beydoun’s responsibilities will encompass some of the duties led by the Group CEO. Meanwhile, Beydoun will continue to maintain his Group COO duties. An important part of Beydoun’s duties as Deputy CEO is to act as the primary interface to achieve homogenous and strategic synergy between the commercial, operation and finance divisions. Beydoun has grown the Group’s presence and steered the integration of technology into different facets of the business to increase efficiency and productivity.
The remaining elected Members of the Board of Directors and their key responsibilities will be shared in a separate announcement next week.
Please join us in congratulating our Chairman of the Board, Executive Vice Chairman of the Board and Deputy Group CEO.
We wish them continued success
