Brands For Less has opened a new store featuring the shop-in-shop concept at the recently inaugurated Circle Mall in Jumeirah Village Circle (JVC), Dubai. The opening is part of the brand’s ambitious 2021 expansion plan across the GCC and ongoing quest to meet the region’s increasing demand for high-quality, low-priced branded items.
Brands For Less JVC adopts the same off-price business model that BFL Group is famous for, boasting a wide range of appealing products for all, including clothing, homeware, sportswear, and toys from over 3,000 designer brands. Customers can also avail unique offers and enjoy the store’s usual treasure hunt experience.
Speaking about the new opening, Toufic Kreidieh, Chief Executive Officer of BFL Group, said: “We are excited to welcome all mall visitors to the first Brands For Less store at the Circle Mall. Our new store promotes affordable items for everyone by offering high-quality, branded items at competitive prices. Our shop in JVC showcases new arrivals every day to offer shoppers in this area a better and more convenient selection that meets their needs for premium items through a smart, on-budget shopping experience.”
Kreidieh added: “The launch marks another milestone in the Group’s ambitious expansion strategy for this year. By widening our regional footprint, we are increasing the reach and customer base of our Brands For Less flagship concept. We are committed to taking our offerings closer to our customers, and we believe that the new store in the JVC community will help us consolidate our presence within one of Dubai’s thriving residential communities.”
