Home
About us
Careers
Locate Store
Online Store
Media Center
- News
- Press
Suppliers
Contact Us

Home
About us
Careers
Locate Store
Online Store
Media Center
- News
- Press
Suppliers
Contact Us

HomeLocate-StoresUAEDubaiBrands For Less, First Avenue Mall

Brands For Less, First Avenue Mall

First Avenue Mall
Near Carrefour – Motor City

Brands for Less (BFL) Group is one of the leading off-price retailers of fashion and homeware in the Middle East. Based in the United Arab Emirates, it serves over seven markets across the Middle East. The BFL journey began with a unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996. Four years later, in 2000, the Group established a new home in the UAE. With over 100 stores, BFL Group serves its customers by delivering exceptional items at up to 80% off the original retail price for designer brands. The Group continues to expand their product range in line with their customer-centric approach, ensuring store visitors enjoy a rich, all-in-one experience. BFL Group’s latest initiative has been to make Brands for Less more accessible to customers worldwide by expanding their e-commerce reach.

recent news

Brands For Less Group (BFL) Partners with Resal to Expand Digital Gifting Options in Saudi Arabia November 28, 2024
BFL Group Partners with Tabby to Offer Flexible Payment Solutions Across its UAE Stores November 28, 2024
Brands For Less Completes Sale of 35% Stake to The TJX Companies, Inc. November 20, 2024

© 2025 Copyright - BFL GROUP