Brands For Less sparks innovation in off-retail. Our goal is to put customer delight and dynamic ideas at the heart of what we do, and ensure our audiences benefit from items to covet, desire and cherish – all at up to 80% off recommended retail prices. Every store visit is an experience, with the latest innovative products, items and gadgets waiting to be discovered.

Toys For Less extends our off-retail model to engage younger audiences. We source from 500 plus brands to ensure that there is the perfect toy at the right price for every child out there.

Homes For Less brings off-price value and BFL’s ethos of customer satisfaction to the home. Our home accessories and furniture retail brand delivers the same value, innovation, exciting products and stylish designs that BFL customers know and love. With premium brands and home fashion available at up to 60% off recommended retail price, and a new selection of items to browse daily, Homes For Less has rapidly become the preferred brand for the thrifty house-proud.

Brings shoppers closer to indulgence with an impressive line-up of fashion items offered at incredible prices following the off-price retail model. The brand brings the Brands For Less Group proposition to the luxury world, keeping true to the Group’s core values of quality, variety and affordability. With Luxury For Less, customers can expect to shop high-end Brands from the biggest fashion houses in the world like Armani, Prada, Gucci, Valentino, Dolce & Gabbana and others, all made budget accessible.