KSA, xx October: Brands For Less Group (BFL), the leading off-price retailer in the region, announces its new partnership with Resal, a top digital platform in Saudi Arabia. This collaboration will expand the Group’s presence in the Saudi market by offering digital gift cards through Resal, providing customers with easier access to the brand’s wide range of products and a seamless shopping experience.
Resal specialises in digital solutions, making it an ideal partner for BFL Group as it expands its digital offerings. By introducing BFL gift cards on Resal’s platform, customers will enjoy a fast, and user-friendly digital solution that supports an omnichannel experience. This allows them to use their gift cards seamlessly both online and in-store, giving them flexible options for a more convenient shopping experience.
As digital transformation continues to accelerate across the region, this collaboration solidifies BFL’s position as an innovative brand, addressing the growing demand for quick and efficient online transactions. By integrating digital gift cards with Resal, Brands For Less is set to better serve customers, improve satisfaction, and support long-term loyalty in Saudi Arabia’s competitive retail market.
For more information about Brands For Less and their products, please visit brandsforless.com
About Brands for Less:
The Brands for Less Group (BFL) is one of the world’s leading off-price retailers, offering the latest fashion trends and home products at competitive prices. Founded in Lebanon in 1996, the Group introduced an innovative business model that brings top global brands to customers at significant discounts. Expanding to the United Arab Emirates in 2000, Brands for Less quickly became a preferred destination for smart shoppers in the region. Today, the Group operates in over seven markets across the Middle East and Southeast Asia, providing a unique “Treasure Hunt” shopping experience, where customers can discover new products and surprises with every visit. Brands for Less is committed to delivering exceptional value by offering high-quality products with discounts of up to 80% off their original prices. The Group has also built a strong reputation for its forward-thinking approach and excellent customer service. As it continues to grow and expand, Brands for Less remains dedicated to meeting the evolving needs of its customers and expanding its reach into new markets worldwide. The Group’s latest push was towards making Brands for Less more inclusive for customers worldwide by taking their e-commerce experience to new audiences.
For media enquiries please contact Coffee Communications:
Aisha Altaf | Associate PR Manager
T: +971 52 806 8910
E: aisha@coffeecommunications.me